Interviewer: You claim that most brands should be sending more emails. That contradicts almost every best practice guide out there.

Marcus Chen, Email Strategist: Those guides are written by people worried about unsubscribe rates instead of revenue. I have clients sending daily emails who see 40% higher lifetime value compared to their weekly campaigns. The data is clear.

Interviewer: But what about list fatigue and spam complaints?

Marcus Chen: Unsubscribes happen regardless of frequency. If someone leaves because you email daily, they were never engaged enough to buy repeatedly anyway. The subscribers who stay become your most valuable customers. One client went from weekly to five times per week and yes, their list shrunk by 8%, but revenue per subscriber doubled.

Interviewer: So frequency concerns are overblown?

Marcus Chen: Completely. The real issue is content quality and segmentation. If you have nothing valuable to say, even monthly is too often. But if you provide consistent value, your engaged audience wants to hear from you daily.